One of my most favorite pastimes is trolling for big game fish off the coast of North Carolina. Whether we are targeting mahi-mahi, yellowfin tuna, wahoo, or the prized blue marlin, the challenge of landing a trophy requires special equipment, teamwork, and most importantly, preparation.Much like in our marketing, we rig baits to entice our targets, present them with an offer they can’t refuse and close the sale by reeling them in.Often times, I fish with just one or two other fisherman on the … [Read more...]

Here is a follow up to my last post on, ways to test your landing pages.These are all based on some of the great questions and feedback, I received from my first post.    Where do your eyes go first? As we all know we only have a few seconds to make that first impression. Where do your eyes go when your site opens up? Make sure it’s to something important.What is your site about? If someone visits your site can they really tell what it is about? Does your site look like a … [Read more...]

I have received a lot of questions from agents lately about how to improve landing pages. The answer is start testing.I have outlined five simple ways to test your pages. One key to remember when testing is to only change one thing at a time, this way you can monitor the improvement or decline in response and adjust quickly.1.  Test Different Calls To Action: Try incorporating an imperative verb into your call to action:    Buy now    Order today    Add to cart    Get a quoteIf you … [Read more...]

I had a recent follow up call with one of our members. I asked him about his progress on getting his Agency Command system up and running and he reported that hardly anything had been accomplished since our last call, because he had a lot of other things to do in running his business and was constantly being interrupted by staff and clients with questions or who required advice (only from him, of course).When I heard that (pardon my French) Lame ass excuse, for the fifth time, I couldn’t stop … [Read more...]

Don’t you love it when sales happen out of the blue? Like when someone calls in and wants you to sell them a policy. They don’t waver or concern themselves on how much it’s going to cost. They just want it and they want it now.Well, this has been happening a lot in my agency lately. We’re getting clients that we’ve had a long time, calling our office and telling us exactly what they want. Just the other day, we got an email from a client that said, “I need a million dollar 30 year … [Read more...]