One of my most favorite pastimes is trolling for big game fish off the coast of North Carolina. Whether we are targeting mahi-mahi, yellowfin tuna, wahoo, or the prized blue marlin, the challenge of landing a trophy requires special equipment, teamwork, and most importantly, preparation.Much like in our marketing, we rig baits to entice our targets, present them with an offer they can’t refuse and close the sale by reeling them in.Often times, I fish with just one or two other fisherman on the … [Read more...]

Don’t you love it when sales happen out of the blue? Like when someone calls in and wants you to sell them a policy. They don’t waver or concern themselves on how much it’s going to cost. They just want it and they want it now.Well, this has been happening a lot in my agency lately. We’re getting clients that we’ve had a long time, calling our office and telling us exactly what they want. Just the other day, we got an email from a client that said, “I need a million dollar 30 year … [Read more...]