5 More Ways to Test Your Landing Pages

Here is a follow up to my last post on, ways to test your landing pages.

These are all based on some of the great questions and feedback, I received from my first post.

1. Where do your eyes go first? As we all know we only have a few seconds to make that first impression. Where do your eyes go when your site opens up? Make sure it’s to something important.
2. What is your site about? If someone visits your site can they really tell what it is about? Does your site look like a big business card; is it a corporate looking site? If someone can’t immediately tell what they are looking at, it’s time for a redesign.
3. Is the important info above the fold? You will hear Tom and I talk about this all the time. Being above the fold is an old newspaper term internet guys have stolen. It’s referencing the important front page article that displays in the top portion of a folded newspaper; the most valuable positioning available.
4. In the online world it’s when you have your video and opt in forms on the top portion of your page. If clients have to scroll down to get the good stuff or watch your video, chances are they will just click away.
5. Does the site look like a Jackson Pollock painting? (Yes Coach Russ has some culture in him). If the fonts, colors, graphics make this thing look like a piece of modern art, maybe you went too far. Distraction means lost visitors.
6. Do you have a clear call to action? I frequently have to explain why we use landing pages vs. agency websites during demos. If you are targeting a Florist niche, you don’t want them coming to your agency site, where they have to look around for the commercial quote button. You want them going to a targeted site with a clear call to action that gets them to do something; call your for a quote.